Friday 30 March 2012
Evaluation: Question 3
Evaluation 3
Link: http://www.slideshare.net/hectormurray/evaluation-3-12182968
IPC Media Case Study
Cecil Harmsworth King founded the International Publication Corporation due a combination of rival companies; Newnes, Fleetway and Odhams Press by The Mirror Group in 1963. It is responsible for the publication of hundreds of consumer magazines as well as owning 60 media brands. These brands include; NME, Marie Claire and Nuts.
IPC has six divisions in the development department, they are:
IPC Media Case Study
Cecil Harmsworth King founded the International Publication Corporation due a combination of rival companies; Newnes, Fleetway and Odhams Press by The Mirror Group in 1963. It is responsible for the publication of hundreds of consumer magazines as well as owning 60 media brands. These brands include; NME, Marie Claire and Nuts.
IPC has six divisions in the development department, they are:
- IPC Newspapers
- IPC Magazines
- IPC Trade & Technical
- IPC Books
- IPC Printing
- IPC New Products
As well as the above divisions, the Magazine Division is split into farther divisions which each focus on specific audience:
- Connect – mass market women
- SouthBank – upmarket women
- Inspire – men
Thursday 29 March 2012
Music Magazine Proposal
My music magazine is based on the genre of Hip-Hop music. This style of music originates from Black America, particularly in the urban streets. This music is also associated with other urban features such as street art and graffiti; I intend to use this in my magazine by portraying my image model in urban settings and possibly including some sort of graffiti in my main images.
This genre of music has a worldwide fan base; including the United Kingdom. In the UK, the main audience for Hip-Hop/Rap are those of a younger age group, late teens to mid-twenties, and so this age group is the target audience for my music magazine. The dominant ideologies of UK teens suggest that they are very urban and "street", something which is hugely linked to this specific genre of music.
I will use a consistent colour scheme throughout my product, blue and yellow. These colours are complimentary and are very bright. This would attract my intended readers as the colours would stand out and be more visual compared to other magazines. Bright colours also connote a loud vibe, relating to the dominant ideologies of UK teens (their loud and full of attitude); this will hopefully make my magazine more appealing and more noticeable to my target audience.
The font I will use for my text will vary depending on their use. I will use large, bold and visually noticeable fonts such as Bauhaus 93 or Copper Black on my headings and the masthead for my magazine. The boldness and unique appearance of these fonts will make them more eye catching towards my target audience. Puff/Plugs, which I intend to use on my magazine cover, will also need to include fonts that are more pronounced as they advertise important features within my magazine's pages.
The body text for my article and my descriptions of my pages, in the coverlines and on the contents page, will need to use fonts which are sans serif and normal. This is because they need to be readable as they are long pieces of writing at times; my main article on my double page. I will use fonts similar to Ariel and Verdana as these basic styles are easy to read and allow my audience to gain the information they wanted to know.
I intend to publish my product once every month, this is similar to other music magazines such as NME and Q. This allows my target audience to get the most recent and current news in the world of Hip-Hop to keep their interest in my product. An expansion of my music magazine would be the use of other medias like a website and social media sites such as Facebook and Twitter. This is like the NME brand and would also introduce a wider audience to my media product due to easier access; online media is an easier approach than buying a magazine in a shop and is also free. The title of my magazine is "Cypher" this is hugely relevant to the music genre of my magazine (a cypher is when a group of Hip-Hop rappers freestyle together) and so would attract my target readers who would be aware of this genre-specific term.
This genre of music has a worldwide fan base; including the United Kingdom. In the UK, the main audience for Hip-Hop/Rap are those of a younger age group, late teens to mid-twenties, and so this age group is the target audience for my music magazine. The dominant ideologies of UK teens suggest that they are very urban and "street", something which is hugely linked to this specific genre of music.
I will use a consistent colour scheme throughout my product, blue and yellow. These colours are complimentary and are very bright. This would attract my intended readers as the colours would stand out and be more visual compared to other magazines. Bright colours also connote a loud vibe, relating to the dominant ideologies of UK teens (their loud and full of attitude); this will hopefully make my magazine more appealing and more noticeable to my target audience.
The font I will use for my text will vary depending on their use. I will use large, bold and visually noticeable fonts such as Bauhaus 93 or Copper Black on my headings and the masthead for my magazine. The boldness and unique appearance of these fonts will make them more eye catching towards my target audience. Puff/Plugs, which I intend to use on my magazine cover, will also need to include fonts that are more pronounced as they advertise important features within my magazine's pages.
The body text for my article and my descriptions of my pages, in the coverlines and on the contents page, will need to use fonts which are sans serif and normal. This is because they need to be readable as they are long pieces of writing at times; my main article on my double page. I will use fonts similar to Ariel and Verdana as these basic styles are easy to read and allow my audience to gain the information they wanted to know.
I intend to publish my product once every month, this is similar to other music magazines such as NME and Q. This allows my target audience to get the most recent and current news in the world of Hip-Hop to keep their interest in my product. An expansion of my music magazine would be the use of other medias like a website and social media sites such as Facebook and Twitter. This is like the NME brand and would also introduce a wider audience to my media product due to easier access; online media is an easier approach than buying a magazine in a shop and is also free. The title of my magazine is "Cypher" this is hugely relevant to the music genre of my magazine (a cypher is when a group of Hip-Hop rappers freestyle together) and so would attract my target readers who would be aware of this genre-specific term.
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