Friday 30 March 2012
Evaluation: Question 3
Evaluation 3
Link: http://www.slideshare.net/hectormurray/evaluation-3-12182968
IPC Media Case Study
Cecil Harmsworth King founded the International Publication Corporation due a combination of rival companies; Newnes, Fleetway and Odhams Press by The Mirror Group in 1963. It is responsible for the publication of hundreds of consumer magazines as well as owning 60 media brands. These brands include; NME, Marie Claire and Nuts.
IPC has six divisions in the development department, they are:
IPC Media Case Study
Cecil Harmsworth King founded the International Publication Corporation due a combination of rival companies; Newnes, Fleetway and Odhams Press by The Mirror Group in 1963. It is responsible for the publication of hundreds of consumer magazines as well as owning 60 media brands. These brands include; NME, Marie Claire and Nuts.
IPC has six divisions in the development department, they are:
- IPC Newspapers
- IPC Magazines
- IPC Trade & Technical
- IPC Books
- IPC Printing
- IPC New Products
As well as the above divisions, the Magazine Division is split into farther divisions which each focus on specific audience:
- Connect – mass market women
- SouthBank – upmarket women
- Inspire – men
Thursday 29 March 2012
Music Magazine Proposal
My music magazine is based on the genre of Hip-Hop music. This style of music originates from Black America, particularly in the urban streets. This music is also associated with other urban features such as street art and graffiti; I intend to use this in my magazine by portraying my image model in urban settings and possibly including some sort of graffiti in my main images.
This genre of music has a worldwide fan base; including the United Kingdom. In the UK, the main audience for Hip-Hop/Rap are those of a younger age group, late teens to mid-twenties, and so this age group is the target audience for my music magazine. The dominant ideologies of UK teens suggest that they are very urban and "street", something which is hugely linked to this specific genre of music.
I will use a consistent colour scheme throughout my product, blue and yellow. These colours are complimentary and are very bright. This would attract my intended readers as the colours would stand out and be more visual compared to other magazines. Bright colours also connote a loud vibe, relating to the dominant ideologies of UK teens (their loud and full of attitude); this will hopefully make my magazine more appealing and more noticeable to my target audience.
The font I will use for my text will vary depending on their use. I will use large, bold and visually noticeable fonts such as Bauhaus 93 or Copper Black on my headings and the masthead for my magazine. The boldness and unique appearance of these fonts will make them more eye catching towards my target audience. Puff/Plugs, which I intend to use on my magazine cover, will also need to include fonts that are more pronounced as they advertise important features within my magazine's pages.
The body text for my article and my descriptions of my pages, in the coverlines and on the contents page, will need to use fonts which are sans serif and normal. This is because they need to be readable as they are long pieces of writing at times; my main article on my double page. I will use fonts similar to Ariel and Verdana as these basic styles are easy to read and allow my audience to gain the information they wanted to know.
I intend to publish my product once every month, this is similar to other music magazines such as NME and Q. This allows my target audience to get the most recent and current news in the world of Hip-Hop to keep their interest in my product. An expansion of my music magazine would be the use of other medias like a website and social media sites such as Facebook and Twitter. This is like the NME brand and would also introduce a wider audience to my media product due to easier access; online media is an easier approach than buying a magazine in a shop and is also free. The title of my magazine is "Cypher" this is hugely relevant to the music genre of my magazine (a cypher is when a group of Hip-Hop rappers freestyle together) and so would attract my target readers who would be aware of this genre-specific term.
This genre of music has a worldwide fan base; including the United Kingdom. In the UK, the main audience for Hip-Hop/Rap are those of a younger age group, late teens to mid-twenties, and so this age group is the target audience for my music magazine. The dominant ideologies of UK teens suggest that they are very urban and "street", something which is hugely linked to this specific genre of music.
I will use a consistent colour scheme throughout my product, blue and yellow. These colours are complimentary and are very bright. This would attract my intended readers as the colours would stand out and be more visual compared to other magazines. Bright colours also connote a loud vibe, relating to the dominant ideologies of UK teens (their loud and full of attitude); this will hopefully make my magazine more appealing and more noticeable to my target audience.
The font I will use for my text will vary depending on their use. I will use large, bold and visually noticeable fonts such as Bauhaus 93 or Copper Black on my headings and the masthead for my magazine. The boldness and unique appearance of these fonts will make them more eye catching towards my target audience. Puff/Plugs, which I intend to use on my magazine cover, will also need to include fonts that are more pronounced as they advertise important features within my magazine's pages.
The body text for my article and my descriptions of my pages, in the coverlines and on the contents page, will need to use fonts which are sans serif and normal. This is because they need to be readable as they are long pieces of writing at times; my main article on my double page. I will use fonts similar to Ariel and Verdana as these basic styles are easy to read and allow my audience to gain the information they wanted to know.
I intend to publish my product once every month, this is similar to other music magazines such as NME and Q. This allows my target audience to get the most recent and current news in the world of Hip-Hop to keep their interest in my product. An expansion of my music magazine would be the use of other medias like a website and social media sites such as Facebook and Twitter. This is like the NME brand and would also introduce a wider audience to my media product due to easier access; online media is an easier approach than buying a magazine in a shop and is also free. The title of my magazine is "Cypher" this is hugely relevant to the music genre of my magazine (a cypher is when a group of Hip-Hop rappers freestyle together) and so would attract my target readers who would be aware of this genre-specific term.
Tuesday 27 March 2012
My Front Cover
This is the final draft for the front cover of my magazine. As always, the bright blue and yellow colours are used to attract my audience; since the cover is what my audience will see when they are looking on the magazine shelves, it is important that I use my bright colour scheme to attract them to my product. Another way I attempt to attract my audience is through my main cover image. An important feature of my image is that my main model is making direct address to my audience; this would gain the attention of my target audience as my model would be a high profile and famous musician and their direct address would entice my audience to read about them. I have also included their name in the headline, in large bold writing, which is also seen when my audience look at my magazine cover; again this is used to attract my target readers.
I used a number of effects on the masthead for my magazine such as drop shadow and bevel to make it appear more unique and to stand out. The word "Cipher" is relevant to the genre of music in my magazine and so seeing it as a masthead for it would attract my specific audience to see what it is all about. I have also positioned my main model with his head overlapping my masthead, I had seen this feature used in numerous magazines and so I felt that to make my product appear more professional I would need to use this technique on my cover.
Additional features such as the coverlines, the puff/plug, magazine date/issue and the barcode were also seen in other magazine covers and so I used them on mine to give it a more professional appearance. The puff/plug, I feel, is an effective way to advertise particular content within my magazine; using phrases like "40 Best DJs Inside!" grabs my reader's attention in an attempt to get them to read my magazine. I have used a purple banner on the top of my cover, similar to that on my contents and double page, which i have used to further advertise my product. I wanted to let my readers see that the information in my magazine is "exclusive" in an attempt to get them to read it and continue to buy it. The coverlines are also used to show what else my magazine contains in order for my target audience to gain interest and read on.
My Contents Page
This is the final draft for the contents page for my magazine. I have used some features from magazine's such as NME and The Source to create the aesthetic for my page. I have used the font Urban Jungle, which I downloaded, as I felt it suited the style of my magazine and the music genre; hip-hop was created in the modern urban environment. As seen in my double page, I also used a banner across the top of the page as a trend which will be seen in all issue of my magazine (see My Double Page Spread post).
The colour scheme is the same as always; blue and yellow to be attractive to my audience and connote a fun and entertaining vibe in my magazine. I have added some red, another bright colour, to my page to separate the articles. Once again, this colour was used to stand out and be noticed by my readers as it is not associated with the scheme of my magazine; I wanted to show some diversity as my audience may get bored of the consistent colour use.
The image I have used takes up the entire background of my page and is a picture of my main model; relating to my main article. I used this to assure that my main article is advertised throughout the magazine pages so that my readers will read it. I copied and pasted the main image and made the copy more transparent; this is where my article titles and features are written. This is so it is easier for my audience to read as the bright colours stand out more on a lighter background.
Friday 2 March 2012
Other Photos
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