Evaluation 3
Link: http://www.slideshare.net/hectormurray/evaluation-3-12182968
IPC Media Case Study
Cecil Harmsworth King founded the International Publication Corporation due a combination of rival companies; Newnes, Fleetway and Odhams Press by The Mirror Group in 1963. It is responsible for the publication of hundreds of consumer magazines as well as owning 60 media brands. These brands include; NME, Marie Claire and Nuts.
IPC has six divisions in the development department, they are:
IPC Media Case Study
Cecil Harmsworth King founded the International Publication Corporation due a combination of rival companies; Newnes, Fleetway and Odhams Press by The Mirror Group in 1963. It is responsible for the publication of hundreds of consumer magazines as well as owning 60 media brands. These brands include; NME, Marie Claire and Nuts.
IPC has six divisions in the development department, they are:
- IPC Newspapers
- IPC Magazines
- IPC Trade & Technical
- IPC Books
- IPC Printing
- IPC New Products
As well as the above divisions, the Magazine Division is split into farther divisions which each focus on specific audience:
- Connect – mass market women
- SouthBank – upmarket women
- Inspire – men
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