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- Bright pink masthead.
- Reduced palette - main colours are white and pink.
- Cover image reflects on inside interview.
- Main coverline is relevant to the female audience.
- Images are interesting to girls - "hot guys", "popstars".
- Gossip, fashion, relationships - all relevant to the audience.
- Quote pulled from an interview which teenage girls can relate to.
- Use of direct messaging to create a bond between reader and magazine.
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