- Attractive dark pink text on masterhead and other font on a white background.
- Lots of uses of quotes pulled from interviews within the magazine.
- Clothes on the cover girl suggest the formality is casual rather than formal or "gossipy".
- Model (Jessica Alba) appeals to women from teenage ages up to around mid thirties.
- Puff/Plug used to advertise a free voucher within to a popular woman's clothing store.
- Repeated usage of the word "you" for direct messaging.
- Slight alliteration, when spoken, with the main cover line.
- Statement of "The World's No. 1 Women's Magazine" is also appealing to the female audience.
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